Banco macro full#

“The pandemic required not only that the banks evolve technologically and go digital, but it also forced our employees who started working remotely to change their way of working,” says Juan Caillon, Banco Macro’s Chief Data Officer (CDO). With such a widely dispersed workforce, making it easier to work on the same documents and share ideas remotely was a high priority.

Banco macro full#

Team members could not easily get full access to their work tools while out of the office. While Banco Macro had adopted some cloud tools, especially for video conferencing, the bank was still working primarily with an on-premises solution. New tools as an agent for cultural change While already undergoing a digital transformation initiative, the arrival of the COVID-19 pandemic forced the bank to accelerate longer-term plans to fit much shorter timelines. Today, the bank has 1.5 million digital customers, adding more than 20,000 new digital customers each month.Īs customers shift to an increasingly digital banking experience, the bank adjusts its offerings to meet this demand. Close to 8,000 staff serve more than three million customers from 460 branches, from the hustle and bustle of Buenos Aires to the many sparsely populated remote towns of the interior provinces. While it is the second-largest bank in Argentina, Banco Macro has the largest and most widely dispersed branch network in the country. Traditional banks and new fintech startups alike must adapt to this new digitized financial landscape, which is one reason why Banco Macro’s first objective is to know its clients and what they want. The trend accelerated even further during the 2020 pandemic, when many Argentineans made digital payments or used a digital wallet for the first time. In 2017, less than 50% of the population had a bank account, but since 2018, the use of QR codes to make and receive payments to digital mobile phone wallets has exploded. Faster responses to customers with secure remote access to data and email history from any deviceĭigitization is rapidly transforming Argentina’s financial industry.Increased online interaction and collaboration within and between teams, completing shared documents faster and reducing in-person meetings.

Faster onboarding of new staff due to previous familiarity with Google Workspace tools.

Remote migration and training of widely geographically dispersed branches.

Migration completed 33% faster than the shortest planned timeline.